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Certified International Trade Marketing Specialist ® - Knowledge Requirements: The following topics are defined as within this body of knowledge and are reflected in the knowledge assessment requirements stated for this certification. A person holding this certification will have satisfactorily passed an examination that demonstrates a high degree of knowledge of these topics and knowledge requirements.
Industry Standard: (1) Demonstrate basic knowledge and usage of international trade principles, concepts and processes. (2) Demonstrate in-depth knowledge in the specialty area of international marketing and related body of knowledge (culture).
Specialized International Marketing Topics Knowledge Demonstrated General Marketing Concepts To understand the purpose and mechanics of marketing and how marketing as a discipline fits into the organization's strategic planning process. To know the terms, concepts and practices used in modern business as they relate to global marketing. To know the differences between international marketing and domestic marketing. Marketing Research To understand the fundamentals of marketing research. To be able to design a research strategy and be able to construct a marketing survey instrument for use in the global environment. Environmental Analysis in the Global Village To be able to analyze the forces that shape a firm's marketing strategy. To know how country culture impacts marketing decisions. Assessing Global Market Opportunities: Determining Marketing Potential To have knowledge of how to analyze a company's marketing potential with a focus toward global opportunities. to be able to determine if a product has potential in a specific foreign market. Global Market Strategies To know the various global market strategies that can be used to meet market needs. Monitoring and Control To know how to establish marketing objectives, measure results (monitoring marketing activities) and control activities. Global Marketing 4 P's To know how to determine the price, place, product and promotion for a product or service for international markets. Marketing Mix decisions in a global economy To know how to develop a complete marketing plan, including marketing research instrument (survey), marketing mix decisions, marketing strategies and implementation strategies.
Additional Specialized International Marketing Topic - Culture Knowledge Demonstrated The Core Concept of Culture To understand the roots of culture. The Individual and Group Dynamics of Culture To know the dynamics of individual and group culture. The Impact of Culture on International Business To understand the concept of culture and its impact on international trade. Globalization and Culture To know various major cultural differences around the world and how they influence global marketing. Cultural factors and Values impacting Global Trade To understand the impact of globalization on the concept of culture. Cultural Specifics – Cultural Divide To be able to identify the cultural elements that are most likely to impact trade. Managing Cross-Culture Effectiveness To be able to analyze the cultural forces that shape a firm's marketing strategy.
Topic Knowledge Demonstrated International Trade Terminology To understand the terminology and usage of terminology used in the import/export of goods and services, including Incoterms 2000 International Trade Documentation To demonstrate an understanding of the documents used in import/export and their usage. To understand the documentation needs of general goods being imported or exported. Expansion of the firm to international markets To know how to determine if a firm should expand their effort to include import/export markets. Analysis of product import/export potential To be capable of analyzing the import/export potential of a product or service. International Market Research To understand the mechanics of primary market research: to be able to build a market survey instrument for import/export use. To know how to use secondary market research to make import/export decisions. Establishing pricing for international markets To possess a basic knowledge of the principles of setting a product's price in a foreign market. International Finance Tools Be capable of using the various financial tools, including letters of credit and other forms of payment and credit terms, used in international trade. International Distribution Be able to assess and utilize all elements of the international distribution environment as needed to facilitate international trade. International Business Resources Possess basic knowledge about the various organizations and other sources available to assist individuals and organizations in their efforts to import/export goods and services.
Knowledge Source: Global Import Export Desk Reference Handbook. Editors. IIEI Press, August 2006
International Marketing (2002) (11th Edition) Authors: Philip R. Cateora & John L. Graham. Irwin/McGraw-Hill, Boston, MA
Riding the Waves of Culture: Understanding Diversity in Global Business (1997) Author: Alfons Trompenaars McGraw-Hill
IIEI Materials Packet - 201 Editors: IIEI Press.
IIEI Materials Packet - 401 Editors: IIEI Press.
IIEI Materials Packet - 403 Editors: IIEI Press.
Knowledge Source Note: The textbooks shown as knowledge sources are available through your college or university bookstore or your favorite book reseller worldwide. IIEI Material Packets are available worldwide from participating education institutions and training providers. As new editions of the textbooks and IIEI Material Packets become available, they will replace those noted without notice.
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